Why Email Marketing Still Beats Out All Other Internet Marketing Tactics
Internet marketing is a confusing and complex world. By the time you’ve invested your energy into one technique for attracting new clients and orders, a new technique or trend comes along. And that can be pretty frustrating.
But one thing most businesses – and marketers – overlook is the sticking power of email marketing. In fact, most so-called marketing gurus are obsessed with the next big fad only to get you to spend your precious money to buy into it, when all the while, you could simply focus on email marketing.
The proof is in the pudding. Most people have had email accounts for longer than they’ve had Facebook (or any other social networking) accounts. And most people still use email – although people now see email as a more private mode of communication than in the past.
But email is still a foundation of most people’s online lives, now more than ever. Think about it; whenever you set up a new account online, how do you verify your identity? Your email address. When you have a new comment or friend on Facebook, how do you get notified? Email. When the latest thing has come and gone, email will be there, for a long time.
Why is email marketing particularly important for the home business?
I mentioned earlier how email has become a more private mode of communication. That makes getting someone to share his or her email more difficult.
With a strong landing page that personally resonates with your audience, and a simple but effective call to action, (such as an email opt-in form), you only need that person to visit your website once. From that point onwards, you can communicate with your audience directly and consistently – through email.
It’s important you respect the trust your visitor has placed in you by sharing their email address. Provide them with regular, meaningful information that always relates with them at a personal level and ultimately connects their goals to your solutions.
If you do that, you’ll be amazed at one of email’s most forgotten treasures – the potential it has for viral marketing. If your subscribers love what you give them, they’ll share it with others. A simple click on the forward button is all it takes.
And that’s the beauty of email marketing. You control the flow of traffic to your online business. Only email marketing can give you that. Not Google.
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