You probably already know that simply creating an eNewsletter (ezine) isn’t going to necessarily generate subscribers or grow your list. In order to grow a strong email list you’re going to want to market your ezine.
However, before you market your newsletter consider this. It’s much easier to market a giveaway than it is to market a newsletter. I mean how many people do you know who are going to say, “sure send me some email?” I mean, don’t most of us already have a ton of email already?
However, if you say, “hey, do you want this great book on how to organize your life in just a day” you’re probably going to get a few raised hands and eager nods. People enjoy getting information that can help them. Now it may be the same information you’d offer in your ezine but the difference is there. They want your download or your giveaway. They may not think they want your emails. Of course after they read your report or watch your video they’ll be glad to receive your emails – you’ve proved yourself.
So, instead of marketing your ezine consider marketing your giveaway. Now, how do you do that?
PPC – create keyword specific ads and include a link to your opt in page.
Social networking – publish a link to your ezine on your social networking site of choice. Occasionally include a teaser or a bit of useful information and a link to your opt in page.
Article/content marketing – include a link to your opt in page in your author’s bio box. If you create a viral video, report or ebook include a link to your opt in form there too.
Guest blog/Forums and Chat Rooms – Include a link to your opt in page on your profile or registration.
Email signature. Include a link to your ezine opt in page on your email signature.
Basically, any marketing tactic you’re already using can be used to market your ezine.
To your success!
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